Account health appeal: related accounts, review manipulation, ODR, verification
Get your Amazon seller account reinstated after account health suspension: related accounts (prove separation), review manipulation, ODR (Order Defect Rate), variations abuse, verification failure, ASIN creation policy, or brand misuse. We handle evidence mapping, policy compliance documentation, and the full appeal process. 5,200+ cases since 2016 across US, EU, UK, and global Amazon marketplaces.
What is an Amazon account health suspension?
An account health suspension occurs when Amazon suspends your seller account due to policy violations related to account behavior, identity, or performance, not necessarily product quality. Common types include related accounts (multiple accounts linked to the same entity), review manipulation ( incentivized reviews, fake reviews), ODR/ODA (Order Defect Rate, late shipment, A-to-Z claims), verification failure (identity or business verification), variations abuse (improper parent-child relationships), ASIN creation policy, and brand misuse. Each requires different evidence and appeal strategy.
Why Amazon suspends for account health: policy logic and triggers
Amazon enforces strict policies to prevent fraud, manipulation, and poor customer experience. Common triggers include:
- Related accounts: Amazon detects multiple seller accounts linked by identity, bank accounts, addresses, or devices. To reinstate, you must prove separation or demonstrate legitimate business reasons
- Review manipulation: Incentivized reviews, review abuse, fake reviews, or violations of Amazon's review policies
- ODR / ODA: Order Defect Rate, late shipment rate, or high A-to-Z claim rate exceeding Amazon thresholds
- Verification failure: Identity Verification, business verification, or tax document requests that weren't completed or were rejected
- Variations abuse: Improper parent-child relationships, wrong variation relationships, or manipulation of detail pages
- ASIN creation policy: Violations of policies governing how new ASINs are created
- Brand misuse: Unauthorized use of brand names, logos, or trademarks in listings
Cost of delay: revenue, rank, and funds at risk
Every day your Amazon account is suspended, you lose sales, Buy Box share, search rank, and cash flow. Amazon may hold funds for 90 days or longer. Listing visibility decays; competitors take your share. The longer you wait, or the more wrong appeals you submit, the harder reinstatement becomes. See what to do in the first 24 hours after suspension.
Evidence typically needed for account health reinstatement
The evidence we map depends on the specific policy cited. Typical documents include:
- Related accounts: Proof of separation (different entities, bank accounts, addresses, IP addresses, employees); business structure docs; explanation of legitimate multi-account use if applicable
- Review manipulation: Policy compliance documentation; explanation of what happened; corrective actions; removal of any incentivized review programs
- ODR / performance: Shipping records, tracking, customer service logs; root cause analysis; corrective actions (improved processes, FBA vs FBM mix)
- Verification: Government-issued ID, business registration, tax documents, utility bills, bank statements, whatever Amazon requested
- Variations / ASIN: Documentation showing correct variation relationships; product sourcing; catalog compliance
Common mistakes in account health appeals
Many sellers delay or lose reinstatement by:
- Inadequate separation proof: For related accounts, vague explanations or incomplete documentation of separation
- Ignoring root cause: Submitting generic appeals that don't address why Amazon suspended (e.g., specific ODR issues)
- Contradicting prior submissions: New appeals that conflict with earlier case log entries
- Incomplete verification: Missing documents, blurry scans, or wrong document types for verification requests
- Template appeals: Copy-pasting POAs that don't match your case
We derive root cause from policy and timeline, then build evidence-backed responses.
How we help: account health reinstatement process
Case History Control, evidence mapping, and submission discipline. We review your Performance Notification and full case log, identify why Amazon rejected, and design a compliance response that ties every claim to verifiable artifacts. For related accounts, we structure separation evidence. For ODR, we map shipping and customer service improvements. For verification, we ensure documents meet Amazon's requirements. We run the full appeal loop until reinstatement or we tell you there's no viable path. If we can't help, we say so before you spend a dollar.
Related suspension types
Account health often overlaps with IP (brand misuse) or listing compliance (variations). For condition, regulatory, or operations, see our dedicated pages.
What we guarantee: Full ownership, evidence mapping, disciplined submissions, and execution through follow-ups. Amazon decides outcomes. We say no if we can't help, before you spend a dollar.
Common questions
Is reinstatement guaranteed?
Can you help if I already got rejected?
Contact (first step to get reinstated)
Send your Performance Notification and appeal history. We reply within hours with next steps and viability.
Paste your Performance Notification and appeal history. We reply within hours with next steps.
Performance Notification = the suspension email from Seller Central. Paste the exact text.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried