SellerAppeal – Successful Amazon Seller Appeal Specialists

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SellerAppeal Amazon account and ASIN reinstatement Since 2016

Premium reinstatement for Amazon sellers: suspension appeal and Plan of Action since 2016

Get your suspended Amazon seller account reinstated

Reactivate your account with a real Plan of Action and appeal. Fewer rejections, faster reinstatement. Nothing is guessed.

We get you there.

For sellers who see suspension as a battle, not a death sentence.

What happens when we take over
All included, unlimited follow ups
Performance Notification and case log review
Root cause derived from policy + timeline (not guesses)
Corrective actions designed to fix the issue without creating new exposure
Preventive controls tied to the real failure (not generic SOPs)
Evidence mapping: every claim tied to artifacts Amazon can verify
Submission execution, follow-ups, calls, escalation paths, internal routing
Reinstatement

You get there with a compliance response Amazon can approve and execution that doesn’t damage your case log.

Full case ownership, not a POA template or a one-off letter. We handle enforcement diagnosis, evidence mapping, unlimited follow-ups, Account Health calls, escalations, and routing to the right queue.

Wrong submissions and wrong routing delay most reinstatements. Premium removes that by controlling what gets submitted and where.

Suspended, deactivated, or on hold: we focus on reinstatement. This is a suspension appeal service, not a one-off letter.

Case History Control
One narrative. One evidence map. Controlled execution across submissions, follow-ups, calls, and escalations.
Historical reinstatement rate (scoped)
Cases handled since 2016
Years focused on Amazon enforcement
When you contact us as a suspended Amazon seller, include:
  • Performance Notification (exact text from Seller Central)
  • Every appeal and Plan of Action you’ve already submitted
  • Every rejection or request for more information from Amazon
  • A short timeline: what changed, what you tried
If Amazon already denied your appeal, don't submit again yet. We stabilize your case log first, then build the next appeal.

What we guarantee: Full ownership, evidence mapping, disciplined submissions, and execution through follow-ups and escalation paths. Amazon decides outcomes. We say no if we can't help, before you spend a dollar.

When your Amazon seller account is suspended or deactivated, you’re losing revenue every hour

An Amazon seller account suspension or deactivation isn’t a pause. It’s lost rank, lost cash flow, and a case log Amazon will use against you if the next appeal is rushed. We handle the full appeal process from the Performance Notification (suspension email) through to reinstatement.

Already rejected? We often start there.

Read: What to do in the first 24 hours

01. The clock is loud

Your listing visibility and Buy Box history decay fast. Every day offline costs reviews, rank, and momentum you’ve spent years building.

02. The Performance Notification is vague on purpose

The Performance Notification from Seller Central rarely spells out the real failure. Guessing at the root cause or copying a template appeal letter is how most Amazon sellers trigger the next denial.

03. The case log starts working against you

Every attempt sits in your case log. One partial reply or offhand call note creates contradictions Amazon can point to forever.

Who’s guiding your Amazon seller account reinstatement

If we take your case, senior specialists lead your Amazon seller account reinstatement and suspension
appeal end to end. Built for Amazon sellers; no POA templates, no handoffs.

Or Shamosh, Founder. Seller first, specialist second. My own account was suspended in 2016. I burned weeks rewriting appeals, chasing templates, and getting nowhere. That failure taught me how Amazon actually evaluates enforcement: they want the real root cause, proof tied to every claim, and a case log that never contradicts itself.

That’s the spine of SellerAppeal. Since 2016 we’ve led 5,200+ reinstatement cases for Amazon sellers: account-level suspensions, inauthentic claims, policy violations, Section 3 investigations, frozen funds, compliance requests, and ASIN or listing takedowns.

Every case we accept is senior-led. We diagnose, build the compliance response, coordinate the evidence, run follow-ups, escalate when needed, and stop only when there’s no viable path left.

If we can’t help, we say so before you spend a dollar. If we do take it, we own it.

Or Shamosh, Founder of SellerAppeal - Amazon account reinstatement specialist
Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Premium means senior judgment before anything is submitted

Proof, not promises

Real reinstatement numbers for Amazon sellers, scoped. Response within hours in most cases during active handling. We explain what they mean and what they don’t.

We say no if we can't help, before you spend a dollar.

Historical reinstatement rate
details below
98%
Across cases where we prepared the compliance response and ran the case through follow-ups.
Cases handled
since 2016
5,200+
Account-level and ASIN-level enforcement across global marketplaces.
Speed
active handling
Within hours
Response within hours in most cases during active handling. Amazon review time varies by queue.
Scope
all included
End to end
Full strategy, full package, unlimited follow-ups and revisions within scope, calls, escalations, and internal routing when needed.

We don't claim special contacts at Amazon. We win with documentation and disciplined execution.

98% details

98% historical reinstatement rate: what it means

98% is a historical reinstatement rate across 5,200+ cases where we prepared the compliance response and ran the case through follow-ups. Success means reinstatement.

Amazon makes the final decision. We don't promise a decision. We control what Amazon actually reviews: the completeness of the compliance response and the consistency of case execution across the full case log.

Case studies

Before we took over → after reinstatement

Short outcomes from real cases. What changed and how long it took.

Pesticide / antimicrobial

Before: Seller fought alone for a month, no results.

After: Reached out Friday; listings live again same day.

– Duy Nguyen

Other firms failed

Before: 2 other firms failed, wasted 5–6 weeks.

After: Reinstated in under 48 hours.

– Dalton McMullen

Account deactivated

Before: 4 failed attempts, 6+ weeks suspended, then fully deactivated.

After: Reactivated in 3 days.

– Rick Robinson

Social proof

What Amazon sellers say after reinstatement

Real names, real outcomes. From 5,200+ cases since 2016, here's what sellers say after reinstatement.

Swipe or use arrows to browse. Video testimonials below.
Evidence

Client video testimonials

Four short reinstatement stories. Hear what changed after we took control. Real sellers, real outcomes.

Watch, then start your appeal when you're ready.

Expert content

Webinars on Amazon suspension and reinstatement

Expert deep dives on IP, policy, and compliance. Click to play inline or open on YouTube.

How we build a suspension appeal and Plan of Action Amazon can approve

Amazon reinstates only when the risk is resolved and every claim is backed with proof. We build your POA and appeal to that standard, from the Performance Notification (suspension email) through to reinstatement.

What is a Plan of Action?

A Plan of Action (POA) is the written appeal you submit to Amazon via Seller Central when your seller account is suspended or deactivated. It is not a one-off letter or a template. Amazon expects a compliance response that addresses root cause, corrective actions, preventive controls, and evidence.

Amazon evaluates whether the risk is resolved. A strong POA ties every claim to documents, logs, or artifacts they can verify. Generic templates often fail because they don't match the specific failure or the evidence available. We build a POA tailored to your Performance Notification and case log.

01
Root cause
The actual failure that triggered enforcement. Not symptoms. Not guesses. We match the Performance Notification, account history, and data until the explanation holds.
02
Corrective actions
What you’ve already done to contain the issue. Amazon expects real changes with timestamps and supporting proof, not promises.
03
Preventive controls
Controls that keep the same failure from happening again. They’re specific, assigned, and measurable, never generic SOPs.
04
Evidence
We map every claim to documents, training logs, inspections, supplier proof, whatever it takes to prove the fix is real.
Case History Control: Execution is where most sellers lose
Even a strong plan fails when follow-ups, calls, and escalation attempts introduce new wording, new facts, or contradictions. Premium ownership keeps the case log consistent from the first submission onward.

Why most DIY suspension appeals collapse

The first appeal letter or POA submission establishes the case log. Every partial reply, every guess, every “one more message” creates contradictions Amazon can quote back to you.

Partial submission
Missing evidence, vague controls, or submitted in the wrong place.
New details added
Seller tries to clarify and introduces new facts, new wording, or new claims.
Contradictions appear
Amazon reads inconsistency as risk. The case log becomes unreliable, even if the seller is right.
We stop the trial-and-error loop and rebuild the case history so Amazon sees one narrative, one evidence map, and one owner.

Before we take your case: free appeal viability for Amazon sellers

We review your Amazon seller account suspension and appeal history first. No case is taken just because a form was filled.

What we review

  • the Performance Notification (exact text from Seller Central)
  • every appeal and Plan of Action you already submitted
  • every rejection or request for more information from Amazon
  • your Seller Central case log and case IDs
  • your timeline: what changed, what triggered, what you tried
After the review, you will know:
  • why Amazon rejected your last appeal and what's missing in the appeals
  • what's wrong or contradictory in your case log and what to stop doing immediately
  • what must never be submitted again
  • what Amazon is actually evaluating (not what the seller assumes)
  • what documents are required and which ones are non-substitutable
  • which path is viable (appeal lane vs escalation lane vs "stop, not viable")
  • whether your account is appealable and reinstatement is realistic
  • the fastest path to reinstatement

That’s what prevents wasted cycles and shortens time to reinstatement.

Staying DIY or hiring us, both carry risk. Only one path gives you case ownership, evidence mapping, and unlimited follow-ups. We're not asking you to say yes or no today; we're asking you to make an informed decision. Send your Performance Notification and appeal history; we'll tell you which path is viable.

Then we give you the full strategy.

Most sellers want us to execute it end-to-end (execution is the hard part), but you get the plan either way.

What premium ownership covers

Premium account reinstatement looks expensive when you treat it like a one-off appeal letter. It’s inexpensive when you count the revenue, rank, and time you get back by avoiding months of trial-and-error.

Document mindset vs premium ownership

Document Premium ownership
Submissions One submission, then wait Unlimited follow-ups and revisions within scope
Context Limited context Enforcement diagnosis and strategy first
Follow-up loop Seller runs the follow-up loop We run calls, escalations, and internal routing
Evidence Evidence mapping + document coordination
Risk Risk increases with each inconsistent attempt Case log stays consistent from first submission onward

No submission limits. No revision limits. No “that’s out of scope” when Amazon asks for more. You’re paying for ownership, controlled execution, and a faster resolution, not for prettier writing.

What's included

Not support, ownership. You’re hiring a team to run the file. Our reinstatement service covers Amazon seller account reinstatement from first submission through to resolution.

There is no submission limit, no revision limit, and no follow-up limit within scope. If Amazon requires multiple cycles, we run multiple cycles until the case resolves or there is no viable review path left.

Diagnosis

  • Full strategy and enforcement logic diagnosis
  • Review across account history, submissions, rejections, risk signals
  • Case log stability check: contradictions, missing evidence, wrong placement

Evidence map

  • Evidence mapping and document coordination
  • Claims tied to artifacts, gaps identified and filled

Appeal package (Plan of Action / POA)

  • Root cause, corrective actions, preventive controls, evidence references (Seller Central ready)
  • Supporting documentation set when needed (SOPs, logs, declarations)

Execution loop

  • What goes where in Seller Central and what not to submit
  • Unlimited follow-ups and revisions within scope
  • Account Health calls when needed
  • Seller Support cases when needed
  • Escalations when review stalls or loops

Routing

  • Internal routing when needed: policy, compliance, product safety, payments, seller performance, legal-facing channels when applicable
  • External coordination when needed: suppliers, labs, rights owners, regulators

Response within hours in most cases during active handling.

Amazon suspension types we handle

Policy violations and enforcement types behave differently. Strategy changes accordingly. We handle account-level reinstatement, ASIN reinstatement, and listing appeals.

We handle IP infringement appeals, trademark and design patent issues, ASIN creation policy, used sold as new, and regulatory issues including pesticide compliance. Explore the Amazon suspension types below to learn how we address each policy violation and help you get your seller account reinstated.

Intellectual Property

  • Inauthentic
  • Trademark infringement
  • Misbranded
  • Design Patent
  • Section 3 Violations
Fix My IP Suspension

Regulatory Standards

  • FDA Violations
  • Medical Claims
  • Restricted Products
  • Safety Compliance
  • Pesticide
Resolve Regulatory Issues

Account Health

  • Related Accounts
  • Review Manipulation
  • Variations Abuse
  • Brand Misuse
  • ASIN Creation Policy
Resolve Account Health Issues

Condition Complaints

  • Used Sold as New
  • Defective Item
  • Expired Products
  • Different Item
  • Duplicate ASIN
Fix Condition Complaints

Operations & Fulfillment

  • Drop Shipping
  • FBA Reimbursement
  • VTR / OTDR
  • Price Gouging
  • Sales Manipulation
Resolve Operations Issues

Product & Listing Compliance

  • Incorrect Detail Page
  • Parallel Import
  • Variation / PDP Abuse
  • Unsuitable Inventory
  • Prohibited Products
Resolve Listing Issues

Amazon suspension lawyer or seller attorney? We help when policy appeals work better

Many Amazon sellers search that when their seller account is suspended. We’re a dedicated reinstatement and suspension appeal service for sellers; we're not a law firm, but we work alongside counsel when needed.

We're not a law firm. But we handle legal-facing enforcement scenarios every week, including IP complaints, rights owner correspondence, and escalations that touch external departments.

When legal counsel is required, we coordinate alongside it. We keep the Seller Central case log consistent and build the compliance response around evidence Amazon can verify.

FAQ (full, answered)

Is reinstatement guaranteed?
No. Amazon decides outcomes. What we guarantee is what actually moves cases: full ownership, evidence mapping, disciplined submissions, and execution through follow-ups and viable escalation paths.
My Amazon seller account is deactivated, can you help?
Yes. We handle deactivated Amazon seller accounts with the full appeal and reinstatement process: diagnosis, evidence mapping, Plan of Action, and execution through follow-ups until your account is reinstated or there is no viable path left.
Why is my Amazon seller account on hold?
Amazon may put your seller account on hold for policy review, missing documents, or after the Performance Notification. We help you get off hold by building the right appeal and POA, submitting correctly in Seller Central, and running the follow-up process until the hold is lifted.
Do you handle account-level or complex suspension appeals?
Yes. The full appeal process is in scope. We build the response, map evidence, and run follow-ups and escalations until the case resolves.
Can you help if my seller account is restricted or I can't access it?
Yes. We handle restricted or suspended Amazon seller accounts (Seller Central), not consumer buyer accounts. We review the Performance Notification, build the appeal and POA, and run the reinstatement process through to resolution.
What exactly am I buying?
You're buying appeal strategy plus execution. We review the Performance Notification and everything you submitted, identify why Amazon is rejecting, and give you a clear path. Then we run the full appeal loop through to reinstatement.
Do you submit on my behalf?
We guide submissions precisely and prepare everything to be submitted correctly in Seller Central. Execution is handled with strict consistency so Amazon sees one narrative and one evidence-backed response.
What happens if Amazon denies or asks for more?
That's common. Premium includes the full follow-up cycle within scope. We respond, revise what's missing, keep the case log consistent, and run escalation paths when review stalls.
Can you help if I already submitted appeals and got rejected?
Yes. Many cases start after rejection. The first job is stabilizing what's already in the case log, then rebuilding the response and proof so the next submission doesn't contradict what's already there.
How fast do you work?
During active handling, we respond within hours in most cases. Amazon's decision timing depends on their internal queue, but premium reduces wasted cycles and usually shortens time-to-resolution.
What do you need from me to start?
The Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, a short timeline, and any documents related to the trigger (invoices, test reports, supplier docs, etc.).
Do you handle Section 3, related accounts, authenticity, restricted products, or IP claims?
Yes. Those are common premium cases. Each trigger has a different evidence and risk profile, and strategy is built around the exact lane Amazon is evaluating.
Is this a one-time appeal letter service?
No. Writing without execution is why sellers get stuck. This is ownership through the follow-up loop until the case resolves or there is no viable review path left.
What makes you different from an appeal writer?
Appeal writers sell a document. We sell a controlled enforcement process: diagnosis, evidence mapping, submission discipline, follow-ups, calls, escalations, and routing.
Why premium? Why not a cheaper one-off letter?
Premium looks expensive when you treat it like a one-off letter. It's inexpensive when you count the revenue, rank, and time you get back by avoiding months of trial-and-error. One narrative. Unlimited follow-ups. No "that's out of scope" when Amazon asks for more. You're paying for ownership and faster resolution, not prettier writing.
Can I do it myself?
Around 6% of sellers who appeal on their own get reinstated (Amazon data). Wrong moves damage your case log; contradictions hurt future appeals. DIY carries risk. Hiring us carries risk. Only one path gives you case ownership, evidence mapping, and unlimited follow-ups. We help you decide which path is viable.

Next step: send your Performance Notification and appeal history below. We’ll tell you what we need and whether your account is appealable.

Contact (first step to get reinstated)

Send your Performance Notification from Seller Central and your appeal history.

We'll tell you what we need next and whether account reinstatement is viable, then help you reactivate your seller account and take ownership through to reinstatement.

Fastest ways to reach us:

One step to start: send your Performance Notification and appeal history in the form. We reply with what we need and whether your Amazon seller account reinstatement is viable.

Paste your Performance Notification and appeal history. We reply within hours with next steps.

Performance Notification = the suspension email from Seller Central that cites the policy and tells you your account is suspended. Paste the exact text.

Include:

  • Performance Notification (exact text from Seller Central)
  • Every appeal and POA you submitted
  • Every rejection or request for more from Amazon
  • Short timeline: what changed, what you tried
For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

More detail helps us assess viability and next steps. Aim for at least 80 words (Performance Notification + appeals + rejections + timeline).

    For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

    More detail helps us assess viability and next steps. Aim for at least 80 words (Performance Notification + appeals + rejections + timeline).