Operations & fulfillment appeal: drop shipping, FBA reimbursement, VTR, OTDR
Get your Amazon seller account reinstated after operations suspension: drop shipping policy violations, FBA reimbursement abuse, VTR (Verified Tracking Rate), OTDR, price gouging, sales manipulation, or forged documentation. We handle fulfillment evidence, packing/shipping documentation, supplier agreements, and reconciliation. Evidence mapping and reinstatement across US, EU, UK, and global Amazon marketplaces. 5,200+ cases since 2016.
What is an Amazon operations suspension?
An operations suspension occurs when Amazon suspends your account due to violations of fulfillment, shipping, or operational policies. Common types include drop shipping policy violations (not identifying yourself as the seller of record, shipping from third parties without compliance), FBA reimbursement abuse (fraudulent or excessive reimbursement claims), VTR/OTDR (Verified Tracking Rate, On-Time Delivery Rate below thresholds), price gouging, sales manipulation, and forged or falsified documentation. Each requires different evidence and appeal strategy.
Why Amazon suspends for operations: policy logic and triggers
Amazon enforces strict policies to ensure reliable fulfillment and prevent abuse. Common triggers include:
- Drop shipping policy violations: Not being the seller of record; shipping from retailers or marketplaces (e.g., other marketplaces) without proper disclosure; products packed or shipped by third parties without compliance
- FBA reimbursement abuse: Excessive or fraudulent reimbursement claims; claiming reimbursement for lost/damaged inventory without proper documentation
- VTR / OTDR: Verified Tracking Rate or On-Time Delivery Rate below Amazon thresholds; missing or late tracking; carrier issues
- Price gouging: Unreasonably high prices during emergencies or supply shortages
- Sales manipulation: Artificial inflation of sales, rank, or metrics
- Forged documentation: Falsified invoices, packing slips, or other documents
Cost of delay: revenue, inventory, and funds at risk
Every day your Amazon account is suspended, you lose sales, Buy Box share, search rank, and cash flow. Amazon may hold funds for 90 days or longer. FBA inventory may be stranded. Competitors take your share. Wrong appeals or incomplete evidence can worsen your case log. See what to do in the first 24 hours after suspension.
Evidence typically needed for operations reinstatement
The evidence we map depends on the specific policy cited. Typical documents include:
- Packing and shipping process documentation: SOPs showing you are the seller of record; how orders are packed, labeled, and shipped; compliance with drop shipping policy if applicable
- FBA reimbursement records: Reimbursement claim history; supporting documentation; reconciliation of claims vs actual inventory
- Supplier and distributor agreements: Contracts showing authorized fulfillment; disclosure of third-party fulfillment if used
- Order history and tracking: Tracking numbers, carrier records, delivery confirmation; proof of on-time shipment
- Packing slips and invoices: Documentation showing your business name as seller; no retail packaging or pricing from other sellers
- Corrective actions: Changes made to prevent recurrence (new processes, carrier changes, reimbursement policy updates)
Common mistakes in operations appeals
Many sellers delay or lose reinstatement by:
- Denying without evidence: Claiming compliance without documentation to back it up
- Generic appeals: Template POAs that don't address the specific operations failure
- Contradicting prior submissions: New appeals that conflict with earlier case log entries
- Incomplete fulfillment documentation: No packing process, no supplier agreements, or no tracking records
- FBA reimbursement: Not reconciling claims or providing evidence that claims were legitimate
We derive root cause from policy and timeline, then build evidence-backed responses.
How we help: operations reinstatement process
Case History Control, evidence mapping, and submission discipline. We review your Performance Notification and case log, identify the exact operations failure, and design a compliance response that ties every claim to verifiable artifacts. We map packing processes, fulfillment documentation, reimbursement records, and corrective actions. We run the full appeal loop until reinstatement or we tell you there's no viable path. If we can't help, we say so before you spend a dollar.
Related suspension types
Operations often overlaps with condition (fulfillment-related defects) or account health (ODR). For IP, regulatory, or listing compliance, see our dedicated pages.
What we guarantee: Full ownership, evidence mapping, disciplined submissions, and execution through follow-ups. Amazon decides outcomes. We say no if we can't help, before you spend a dollar.
Common questions
Is reinstatement guaranteed?
Can you help if I already got rejected?
Contact (first step to get reinstated)
Send your Performance Notification and appeal history. We reply within hours with next steps and viability.
Paste your Performance Notification and appeal history. We reply within hours with next steps.
Performance Notification = the suspension email from Seller Central. Paste the exact text.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried