Operations suspension: drop shipping, FBA reimbursement, VTR?
Get your account reinstated. We map fulfillment evidence and one clear story, or we tell you upfront if we can't help.
Fixed scope. We quote after we review your notice. No obligation.
What happened
What is an operations suspension?
An operations suspension happens when Amazon suspends you for fulfillment or operational policy violations: drop shipping (not being seller of record, third-party packing/shipping), FBA reimbursement abuse, VTR/OTDR (tracking or on-time delivery below thresholds), price gouging, sales manipulation, or forged documentation. Each needs different evidence and appeal strategy.
The six operations issues we see most
Each needs a clear story and the right proof. Here's what Amazon is asking for.
- Drop shipping policy
Not identifying as seller of record; shipping from retailers or other marketplaces without compliance; third-party packing/shipping. DIY: Prove you're seller of record; packing/shipping SOPs; no retail branding in shipments.
- FBA reimbursement abuse
Excessive or fraudulent reimbursement claims. DIY: Claim history; reconciliation; proof claims were legitimate.
- VTR / OTDR
Verified Tracking Rate or On-Time Delivery Rate below thresholds. DIY: Tracking records, carrier docs, root cause, corrective actions.
- Price gouging
Unreasonably high prices during emergencies or shortages. DIY: Justification or corrective pricing.
- Sales manipulation
Artificial inflation of sales, rank, or metrics. DIY: Root cause; corrective and preventive actions.
- Forged documentation
Falsified invoices, packing slips, or other docs. DIY: Honest root cause; real docs; process changes.
What's at stake
Cost of delay
Every day your account is suspended, you lose sales, rank, Buy Box, and cash flow. Amazon may hold funds 90 days or longer. First 24 hours. Free reinstatement check →
What Amazon expects
How to resolve an operations suspension (step-by-step)
- Read the notice. Note the policy (drop shipping, FBA reimbursement, VTR, etc.) and any deadline.
- Identify root cause. One clear cause: packing process, reimbursement claims, tracking, supplier agreements.
- Gather evidence. Packing process, FBA reimbursement records, supplier agreements, order history and tracking, corrective actions.
- Write your appeal. Root cause, corrective actions, preventive measures. Tie every claim to evidence.
- Submit in the same case thread. No contradictions with prior submissions.
Stuck? We do full case review, evidence mapping, and submission discipline. We run the appeal until reinstatement or we tell you there's no path.
Proof, not promises
98% reinstatement rate. 5,200+ cases. We say no if we can't help.
98% details
98% is a historical rate across cases where we prepared the compliance response and ran the case through follow-ups. Amazon makes the final decision. We control what they review: completeness and consistency.
What Amazon expects
Evidence needed
We map packing and shipping process, FBA reimbursement records, supplier agreements, order history and tracking, and corrective actions. Send your notice and we'll tell you exactly what we'll gather.
What we see when appeals fail
Amazon says no when fulfillment and story don't add up.
One root cause, one set of evidence. Denying without docs or using template POAs gets a no.
Claiming compliance without documentation backfires. Generic appeals that don't address the specific operations failure fail. Contradicting prior submissions kills the case. We tie every claim to verifiable fulfillment evidence.
One story, start to finish.
What we do differently
How we help
Full case review, evidence mapping, one narrative. We run the appeal loop until reinstatement or we tell you there's no path. We say no before you spend a dollar if we can't help.
Why choose us for operations reinstatement
We focus on fulfillment evidence, reimbursement reconciliation, and one narrative. No templates. Same pattern as condition and account health.
Related suspension types
Operations often overlaps with condition (fulfillment defects) or account health (ODR). For IP, regulatory, or listing compliance, see our dedicated pages.
The person who runs your case has 5,200+ reinstatements
I speak at European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw). I do reinstatement daily; when I take your case, I lead it personally. No outsourcing. No POA templates, no handoffs.
International speaker · European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw)
At conferences I don't only teach. I do this work every day; on stage I show what actually works and connect the dots from real cases.
My account was suspended in 2016. I burned weeks chasing templates and getting nowhere. That taught me how Amazon evaluates enforcement: real root cause, proof tied to every claim, a case log that never contradicts itself.
- Your case log only gets one chance to stay consistent
- Every submission is compared against what already exists
- Wrong moves slow reinstatement or shut it down entirely
- Premium means Or's judgment before anything is submitted
That's the spine of SellerAppeal. Since 2016 I've led 5,200+ reinstatement cases for Amazon sellers: account-level suspensions, inauthentic claims, policy violations, Section 3 investigations, frozen funds, compliance requests, and ASIN or listing takedowns.
Every case I accept, I lead: diagnose, build the response, run follow-ups, escalate when needed. I stop only when there's no viable path left.
If I can't help, I say so before you spend a dollar. If I do take it, I own it.
What Amazon sellers say after reinstatement
Sellers who refused to accept the verdict. Real names, real outcomes. From 5,200+ cases since 2016, here's what sellers say after reinstatement.
Client video testimonials
Sellers who refused to quit. Four short reinstatement stories. Hear what changed after we took control. Real sellers, real outcomes.
Watch, then take the next step when you're ready.
Webinars on Amazon suspension and reinstatement
Expert deep dives on IP, policy, and compliance. Click to play inline or open on YouTube.

IP Suspension Deep Dive
Watch on YouTube
Section 3 Explained
Watch on YouTube
Related Accounts Appeal
Watch on YouTube
Review Manipulation
Watch on YouTube
10X5 Hack Series
Watch on YouTube
Amazon Appeal Plan of Action
Watch on YouTubeCommon questions
Is reinstatement guaranteed?
Can you help if I already got rejected?
Do you help with FBA reimbursement appeals?
What do you need for a drop shipping appeal?
How long does an operations appeal take?
Contact (first step to get reinstated)
Send your Performance Notification from Seller Central and your appeal history.
We'll tell you what we need next and whether account reinstatement is viable, then help you reactivate your seller account and take ownership through to reinstatement. We'll reply in writing with what we need and whether we can take your case. No need to book a call first.
One step to start: send your Performance Notification and appeal history in the form. We reply with what we need and whether we can reinstate your Amazon seller account.
Send the basics now. We reply within hours and tell you exactly what we need next. No long intake before we respond.
Performance Notification = the suspension or FBA notice from Seller Central. Paste the exact text.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried