Skip to main content

Operations suspension: drop shipping, FBA reimbursement, VTR?

Get your account reinstated. We map fulfillment evidence and one clear story, or we tell you upfront if we can't help.

Free reinstatement check

Fixed scope. We quote after we review your notice. No obligation.

What happened

What is an operations suspension?

An operations suspension happens when Amazon suspends you for fulfillment or operational policy violations: drop shipping (not being seller of record, third-party packing/shipping), FBA reimbursement abuse, VTR/OTDR (tracking or on-time delivery below thresholds), price gouging, sales manipulation, or forged documentation. Each needs different evidence and appeal strategy.

The six operations issues we see most

Each needs a clear story and the right proof. Here's what Amazon is asking for.

Drop shipping policy

Not identifying as seller of record; shipping from retailers or other marketplaces without compliance; third-party packing/shipping. DIY: Prove you're seller of record; packing/shipping SOPs; no retail branding in shipments.

FBA reimbursement abuse

Excessive or fraudulent reimbursement claims. DIY: Claim history; reconciliation; proof claims were legitimate.

VTR / OTDR

Verified Tracking Rate or On-Time Delivery Rate below thresholds. DIY: Tracking records, carrier docs, root cause, corrective actions.

Price gouging

Unreasonably high prices during emergencies or shortages. DIY: Justification or corrective pricing.

Sales manipulation

Artificial inflation of sales, rank, or metrics. DIY: Root cause; corrective and preventive actions.

Forged documentation

Falsified invoices, packing slips, or other docs. DIY: Honest root cause; real docs; process changes.

What's at stake

Cost of delay

Every day your account is suspended, you lose sales, rank, Buy Box, and cash flow. Amazon may hold funds 90 days or longer. First 24 hours. Free reinstatement check →

What Amazon expects

How to resolve an operations suspension (step-by-step)

  1. Read the notice. Note the policy (drop shipping, FBA reimbursement, VTR, etc.) and any deadline.
  2. Identify root cause. One clear cause: packing process, reimbursement claims, tracking, supplier agreements.
  3. Gather evidence. Packing process, FBA reimbursement records, supplier agreements, order history and tracking, corrective actions.
  4. Write your appeal. Root cause, corrective actions, preventive measures. Tie every claim to evidence.
  5. Submit in the same case thread. No contradictions with prior submissions.

Stuck? We do full case review, evidence mapping, and submission discipline. We run the appeal until reinstatement or we tell you there's no path.

Proof, not promises

98% reinstatement rate. 5,200+ cases. We say no if we can't help.

Historical reinstatement rate
details below
98%
Across cases where we prepared the response and ran the case through follow-ups.
Cases handled
since 2016
5,200+
Account-level and ASIN-level, including operations suspensions.
98% details

98% is a historical rate across cases where we prepared the compliance response and ran the case through follow-ups. Amazon makes the final decision. We control what they review: completeness and consistency.

What Amazon expects

Evidence needed

We map packing and shipping process, FBA reimbursement records, supplier agreements, order history and tracking, and corrective actions. Send your notice and we'll tell you exactly what we'll gather.

What we see when appeals fail

Amazon says no when fulfillment and story don't add up.

One root cause, one set of evidence. Denying without docs or using template POAs gets a no.

Claiming compliance without documentation backfires. Generic appeals that don't address the specific operations failure fail. Contradicting prior submissions kills the case. We tie every claim to verifiable fulfillment evidence.

One story, start to finish.

What we do differently

How we help

Full case review, evidence mapping, one narrative. We run the appeal loop until reinstatement or we tell you there's no path. We say no before you spend a dollar if we can't help.

Why choose us for operations reinstatement

We focus on fulfillment evidence, reimbursement reconciliation, and one narrative. No templates. Same pattern as condition and account health.

Related suspension types

Operations often overlaps with condition (fulfillment defects) or account health (ODR). For IP, regulatory, or listing compliance, see our dedicated pages.

The person who runs your case has 5,200+ reinstatements

I speak at European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw). I do reinstatement daily; when I take your case, I lead it personally. No outsourcing. No POA templates, no handoffs.

International speaker · European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw)

At conferences I don't only teach. I do this work every day; on stage I show what actually works and connect the dots from real cases.

My account was suspended in 2016. I burned weeks chasing templates and getting nowhere. That taught me how Amazon evaluates enforcement: real root cause, proof tied to every claim, a case log that never contradicts itself.

Or Shamosh, Founder of SellerAppeal - Amazon account reinstatement specialist
Why this matters
  • Your case log only gets one chance to stay consistent
  • Every submission is compared against what already exists
  • Wrong moves slow reinstatement or shut it down entirely
  • Premium means Or's judgment before anything is submitted

That's the spine of SellerAppeal. Since 2016 I've led 5,200+ reinstatement cases for Amazon sellers: account-level suspensions, inauthentic claims, policy violations, Section 3 investigations, frozen funds, compliance requests, and ASIN or listing takedowns.

Every case I accept, I lead: diagnose, build the response, run follow-ups, escalate when needed. I stop only when there's no viable path left.

If I can't help, I say so before you spend a dollar. If I do take it, I own it.

Or Shamosh speaking at European Seller Conference - Amazon reinstatement specialist
Or Shamosh speaking at European Seller Conference, Prague
Social proof

What Amazon sellers say after reinstatement

Sellers who refused to accept the verdict. Real names, real outcomes. From 5,200+ cases since 2016, here's what sellers say after reinstatement.

Use arrows to browse. Video testimonials below.
Evidence

Client video testimonials

Sellers who refused to quit. Four short reinstatement stories. Hear what changed after we took control. Real sellers, real outcomes.

Watch, then take the next step when you're ready.


Expert content

Webinars on Amazon suspension and reinstatement

Expert deep dives on IP, policy, and compliance. Click to play inline or open on YouTube.

Common questions

Is reinstatement guaranteed?
No. Amazon decides outcomes. We guarantee full ownership, evidence mapping, disciplined submissions, and execution through follow-ups. We say no if we can't help, before you spend.
Can you help if I already got rejected?
Yes. We stabilize your case log first, then build the next appeal.
Do you help with FBA reimbursement appeals?
Yes. We map claim history and reconciliation and build the appeal.
What do you need for a drop shipping appeal?
Packing process, proof you're seller of record, supplier agreements; we'll specify after we see your notice.
How long does an operations appeal take?
We build once we have what we need; Amazon's response varies.

Contact (first step to get reinstated)

Send your Performance Notification from Seller Central and your appeal history.

We'll tell you what we need next and whether account reinstatement is viable, then help you reactivate your seller account and take ownership through to reinstatement. We'll reply in writing with what we need and whether we can take your case. No need to book a call first.

Fastest ways to reach us:

One step to start: send your Performance Notification and appeal history in the form. We reply with what we need and whether we can reinstate your Amazon seller account.

Send the basics now. We reply within hours and tell you exactly what we need next. No long intake before we respond.

Performance Notification = the suspension or FBA notice from Seller Central. Paste the exact text.

Include:

  • Performance Notification (exact text from Seller Central)
  • Every appeal and POA you submitted
  • Every rejection or request for more from Amazon
  • Short timeline: what changed, what you tried
For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

More detail helps us assess your case and next steps. Aim for at least 80 words (Performance Notification + appeals + rejections + timeline).

    For the fastest start, include: Performance Notification (exact text from Seller Central), every appeal and POA you submitted, every rejection from Amazon, and your timeline.

    More detail helps us assess viability and next steps. Aim for at least 80 words (Performance Notification + appeals + rejections + timeline).