Amazon seller suspension guide

Amazon account suspended: what to do in the first 24 hours

Use the first 24 hours to identify the restriction, preserve the case record and check any deadline. Prepare the response the facts support rather than rushing an incomplete appeal.

Start with the checks below or have Or Shamosh review the case.

1. Establish what Amazon restricted

Read the Performance Notification and the relevant Account Health entry. Check whether the entire seller account, an individual ASIN, a fulfillment privilege, verification or a separate payments issue is affected. Save the message, marketplace, identifiers, reference numbers and deadline.

If the message does not make the issue clear, compare it with Account Health and previous correspondence, and use the available support route to clarify what is required. Do not guess Amazon’s intent or treat an allegation as an established fact.

2. Preserve the existing record

Keep previous appeals, Amazon’s replies and the relevant business, product or order records. Record what changed and when. Preserve original documents and identify any essential missing information. Continue to address applicable customer, inventory and safety obligations.

Do not delete correspondence, fabricate evidence, alter invoices or open another account to bypass the restriction. A new version of an appeal should address the outstanding issue, not simply contradict the previous one.

3. Choose the response the evidence supports

• A supported dispute: explain the specific error and the records establishing it.
• A document response: provide the authentic verification, sourcing or compliance records requested for the account or product.
• A corrective response: explain an established issue, completed corrections and relevant preventive controls. Use a Plan of Action where the issue and response route call for one.

A persuasive letter cannot replace a required document or make a prohibited product eligible. Equally, do not make an unsupported admission merely to fill a POA template.

4. Follow the actual submission instructions

Use the process available for the restriction in Seller Central. It may present questions, an appeal field or document uploads. Keep the submitted version and confirmation, monitor replies and address any follow-up deadline. There is no single case-thread or email route for every issue.

Find the right specialist support

• Account reinstatement: account deactivation, rejected appeals and case-history review.
• Account Health and Section 3 restrictions: unresolved violations, related accounts and review-manipulation concerns.
• IP, counterfeit and authenticity complaints: rights allegations, sourcing records and product evidence.
• Regulatory compliance: product eligibility, documents, claims and mistaken classifications.
• Condition complaints: used-sold-as-new, damage, defects, expiry and affected inventory.
• Operations and fulfillment: drop-shipping, delivery and tracking enforcement.
• Listing compliance: variation, catalog and product-matching issues.

For an ODR restriction, use ODR appeal support. Section 3 is not itself an IP diagnosis; the underlying allegation determines the route.

Before sending another appeal

Check that the response answers the current request, matches the evidence and explains any correction to an earlier statement. Distinguish completed work from planned work and remove unrelated attachments or unsupported promises.

Our appeal-letter guide explains response structure. If you have already been rejected, send the previous submissions and replies for review instead of starting from a blank template.