Listing removed or FBA inventory reserved?
Get your listing or inventory back. We guarantee outcome or refund, or we tell you upfront if we can't help.
Fixed scope. We quote after we review your notice. No obligation.
Is reinstatement guaranteed?
YES. For condition complaints, we guarantee reinstatement or refund.
Used sold as new, defective, damaged, wrong item, expired, duplicate ASIN, FBA reserved: we guarantee reinstatement or refund. We say no before you spend if we can't help.
FBA inventory reserved? You have 48 hours to respond
FBA may send you an email that they've moved your inventory to reserved for a specific ASIN because of product issues from customer comments, such as "Doesn't work" or "Defective."
The notice usually says the case stays open for 48 hours and tells you to reply in Seller Central.
What Amazon typically requires in your reply:
- An appeal that addresses the customer issue (root cause, not just an apology)
- Confirmation that the units in your inventory are free from the defect
- Confirmation that your inventory stored in FBA fulfillment centers has the same updates as what you state in your appeal
- At least one of: test reports (product tested from your warehouse), User Manual in PDF (under 10 MB), troubleshooting steps or specs or video, or details of recent product updates with updated documents
A successful appeal ties directly to the root cause of the customer complaint.
Amazon may accept listing detail page updates, product design changes, improved instruction manuals, or inventory removal orders as part of the fix.
What you can do yourself in the next 48 hours:
- Open the case in Seller Central and note the exact ASIN and the customer comments cited.
- Gather what you have: any test reports, user manual, troubleshooting doc, or proof of product updates. If you have warehouse or lab test results showing the product meets spec, add them.
- Identify root cause. Was it a bad batch? A packaging issue? Wrong item in the bin? One-off damage in transit? Write it in one or two clear sentences.
- Draft your confirmations: (a) your remaining inventory is defect-free and how you know, (b) FBA inventory matches the standards in your appeal (e.g. same batch, same QC).
- Reply in the same case thread before the 48-hour window closes. Attach or paste your appeal, confirmations, and any supporting docs (PDF manual, test report, etc.).
If you're short on time or don't have test reports or a clear root cause, we can help.
We do full account research (cross-reference all complaints, analyze by product, conclude root cause), then build the full package: appeal, warehouse and FBA inventory confirmation, complaint pattern analysis (VOC), SOPs, and test reports, within your 48-hour deadline.
Looking to receive this message?
Hello from Fulfillment by Amazon,
After reviewing your appeal, we have moved inventory to sellable status for ASIN [xx].
You can resume sending us additional inventory of this item.
We appreciate your commitment to providing a great customer experience.
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.” Joel Kim, listing reinstated after customer complaints
What happened
What is a condition listing or ASIN issue?
Amazon can remove your listing or move FBA inventory to reserved when customer complaints point to condition: used sold as new, defective, damaged, expired, wrong item, or duplicate ASIN. This is a listing or inventory action, not an account suspension. Account suspended? See our account health page.
The six condition issues we see most
Each needs a clear story and evidence. Here’s what Amazon is asking for.
- Used sold as new
Customers received items that looked used or repackaged despite "New." Amazon wants proof of condition at shipment and preventive controls. DIY: Pull QC/photos/batch records, state root cause and what you changed.
- Defective or damaged
Items arrived broken or not working; feedback says "doesn't work" or "defective." Amazon wants root cause and, where it helps, test reports or manuals. DIY: Find exact complaints, attach test reports or show packaging/process fixes.
- Expired products
Food, supplements, or cosmetics past date were shipped. Amazon cares how you track and remove expired stock. DIY: Show FEFO/FIFO and removal process; if a batch slipped through, explain why and what you fixed.
- Wrong item received
Customer got a different product than ordered. Amazon wants to see pick/pack/ship controls and what you changed. DIY: Describe process; if bin mix-up or mislabel, say so and attach proof of correction.
- Duplicate ASIN
Creating or using duplicate ASINs; often overlaps with listing compliance. DIY: Address the cited policy, explain how you’ll avoid duplicates, attach proof of fix.
- FBA inventory reserved
FBA moved inventory to reserved for an ASIN due to product issues ("Doesn't work," "Defective," "repeated occurrence"). You get 48 hours to reply. See the 48-hour section above.
What's at stake
Cost of delay
Every day your listing is down or FBA inventory is reserved, you lose sales, Buy Box share, and cash flow. First 24 hours. Free reinstatement check →
What Amazon expects
How to resolve a condition complaint (step-by-step)
- Read the notice. Note exact ASIN(s), reason cited, and any deadline (e.g. 48h for FBA reserved).
- Find the complaints. Returns, feedback, A-to-Z for that ASIN. What customers said guides root cause.
- Decide root cause. One clear cause: bad batch, wrong bin, expired stock, packaging, wrong listing.
- Gather evidence. FBA reports, QC logs, test reports, manual. Enough to back root cause and preventive steps.
- Write your appeal. Root cause, corrective action, preventive controls. Tied to evidence. Don't blame FBA or customers without proof.
- Confirm if asked. For FBA reserved: inventory defect-free, FBA inventory matches appeal. State how you know.
- Submit in the same case thread. Before the deadline.
Stuck? We do full account research, evidence mapping, and the appeal. We work until reinstatement or we tell you there's no path.
Proof, not promises
98% reinstatement rate. 5,200+ cases. We say no if we can't help.
98% details
98% is a historical rate across cases where we prepared the compliance response and ran the case through follow-ups. Amazon makes the final decision. We control what they review: completeness and consistency.
What Amazon expects
Evidence needed
Amazon checks root cause and preventive controls. We map: appeal (from full account research), warehouse and FBA inventory confirmation, complaint pattern (VOC), SOPs, test reports. For FBA reserved they often want appeal + defect-free confirmation + test report or manual. Send your notice and we'll tell you exactly what we'll gather.
What we see when appeals fail
Amazon says no when the story doesn’t add up.
One root cause, one set of evidence, one set of fixes. Vague promises and blame don’t get the listing back.
Blaming FBA or customers without proof usually backfires. “We will improve QC” with no named step gets a no. Submissions that contradict what you sent before kill the case. Amazon has the full thread. And missing or late records: gather everything as soon as you get the notice.
We rebuild the narrative and tie every claim to evidence. One story, start to finish.
What we do differently
How we help
Full account research, evidence mapping, one narrative. We run the appeal loop until reinstatement or we tell you there's no path. We say no before you spend a dollar if we can't help.
Why choose us for condition complaints specifically
We focus on root cause and case-log consistency. For condition (used sold as new, defective, damaged, wrong item, expired, FBA reserved) we guarantee outcome or refund. No templates. We map every claim to evidence and meet 48h deadlines when FBA gives you a window.
Full guarantee terms. Condition complaints only: reinstatement or we refund the fee. Applies after we've completed our process; not if you walk away. See guarantee above.
Related suspension types
Condition often overlaps with regulatory (expired products, compliance) or listing compliance (duplicate ASIN). For IP, account health, or operations, see our dedicated pages.
The person who runs your case has 5,200+ reinstatements
I speak at European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw). I do reinstatement daily; when I take your case, I lead it personally. No outsourcing. No POA templates, no handoffs.
International speaker · European Seller Conference (Prague), AMZFest (UK), Amazing Days Summit (Sofia), MAD Conference (Warsaw)
At conferences I don't only teach. I do this work every day; on stage I show what actually works and connect the dots from real cases.
My account was suspended in 2016. I burned weeks chasing templates and getting nowhere. That taught me how Amazon evaluates enforcement: real root cause, proof tied to every claim, a case log that never contradicts itself.
- Your case log only gets one chance to stay consistent
- Every submission is compared against what already exists
- Wrong moves slow reinstatement or shut it down entirely
- Premium means Or's judgment before anything is submitted
That's the spine of SellerAppeal. Since 2016 I've led 5,200+ reinstatement cases for Amazon sellers: account-level suspensions, inauthentic claims, policy violations, Section 3 investigations, frozen funds, compliance requests, and ASIN or listing takedowns.
Every case I accept, I lead: diagnose, build the response, run follow-ups, escalate when needed. I stop only when there's no viable path left.
If I can't help, I say so before you spend a dollar. If I do take it, I own it.
What Amazon sellers say after reinstatement
Sellers who refused to accept the verdict. Real names, real outcomes. From 5,200+ cases since 2016, here's what sellers say after reinstatement.
“Or was the only one who offered a solution to resolve everything without removing all the products from Amazon warehouses. In less than 24 hours after the appeal, my account was reactivated with all products available for sale.”
“My Amazon seller account was suspended and then a miracle. I paid Mr Or Shamosh who got me back on, so quick only 5 days later I was back!! I highly recommend him. He is brilliant, honest and genuine.”
“One of the greatest messages an Amazon seller can receive! I tried 2 other firms that both failed miserably and wasted about 5–6 weeks. Or fixed it in < 48hrs.”
“HUGE shoutout to Or Shamosh for his help with my PESTICIDE suspension. I fought them myself for a month with no results. Reached out on Friday. My listings were live again earlier TODAY. LESS THAN A DAY!”
“Shout out to Or Shamosh for helping me get one of my listings back online after it got taken down due to customer complaints! Thanks buddy.”
“I had a hijacker who really didn't want to leave. When Or sent me his organized method and we acted together, he dropped off my listing after a week and a half. I highly recommend him.”
“My account had been suspended for more than 6 weeks with 4 failed attempts. Then it was completely deactivated. I hired Or Shamosh and within 3 days it was reactivated. Add me to that recommendation list.”
“After a month of ongoing work, the product was finally reinstated. Or was available at any moment, a precise professional, and courteous.”
“A hijacker lowered my price by 40%. I turned to Or Shamosh who guided me through this process. Another week went by and the issue was resolved. Amazing service, patience, and he was available at all times.”
“A magician! I highly recommend Or for anyone who needs help with Amazon policy and listing reinstatement. He is patient, attentive, meticulous, and most importantly, professional and fast!”
“A competitor wrongly accused me of patent infringement. Or Shamosh helped me fix this problem very quickly and professionally! I'm more than happy with his service and communication.”
“Shamosh is a true professional and WIZARD! Very kind, super responsive, and extra helpful. He literally saved my business! God bless you both.”
“My listing was reported for PATENT infringement. Within 3 working days my listing was back online. Even after reinstatement, I had relisting issues. He sent another appeal and within 1 hour it was all back online.”
“Amazon notified me my account was under review. I immediately contacted Or Shamosh, who worked tirelessly all week. Within a short time, my account was reinstated. If you encounter issues, know you have a professional on your side.”
“A competitor filed a false Trademark claim. I had a thorough, well-written appeal the next day. My appeal was accepted and within a few days my listings were back up and live. I am beyond grateful.”
“Or Shamosh is AMAZING. Thank you my friend for helping me to reinstate my listings. He did an awesome job for appealing my patent complaint. You're the MAN.”
“Amazon incorrectly placed an 'Adult' flag on my listing. I fired off the emails in the morning and just half hour later got a reply from Amazon saying they have lifted the flag!!!! I'm beyond happy.”
“Thanks so much to Or Shamosh for reinstating my account!! You have done an amazing job and were able to get me selling again in no time! Definitely recommend his services!”
“I'd been struggling for about two months due to an incorrect pesticide tag. After almost 10 weeks of trying myself, Or helped me get the listing reinstated in less than a week. Without his help, I'm not sure if I'd ever have solved it.”
Client video testimonials
Sellers who refused to quit. Four short reinstatement stories. Hear what changed after we took control. Real sellers, real outcomes.
Watch, then take the next step when you're ready.
Webinars on Amazon suspension and reinstatement
Expert deep dives on IP, policy, and compliance. Click to play inline or open on YouTube.
IP Suspension Deep Dive
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Section 3 Explained
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Related Accounts Appeal
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10X5 Hack Series
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Building Compliance Teams for Amazon
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Review Manipulation
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Protect Your Amazon Business from Suspensions
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Black Hat Sellers and Keyword Injections
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Prevent Amazon Account Suspensions
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Black-Hat Tactics and Anti-Competitive Threats
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Avoid Costly Amazon Suspensions
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Keyword Pitfalls: Stop Suspensions Before They Start
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Mastering Amazon Compliance and Growth
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Keyword Misclassifications and Amazon Suspensions
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E-Commerce Hacks for Amazon Sellers
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Mastering Amazon Compliance in 2024
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Sermondo Talks: SellerAppeal
Watch on YouTube
What Makes SellerAppeal Different
Watch on YouTube
Amazon Appeal Plan of Action
Watch on YouTubeCommon questions
I have 48 hours to respond to FBA. Can you help?
Is reinstatement guaranteed?
Can you help if I already got rejected?
I've been told it's hopeless. Should I still try?
What counts as a condition complaint?
How long does an appeal take?
Do I need to fix my listings or remove inventory first?
My 48 hours for FBA reserved have already passed. Can you still help?
What do you need from me to start?
Contact (first step to get reinstated)
Send your Performance Notification from Seller Central and your appeal history.
We'll tell you what we need next and whether account reinstatement is viable, then help you reactivate your seller account and take ownership through to reinstatement. We'll reply in writing with what we need and whether we can take your case. No need to book a call first.
One step to start: send your Performance Notification and appeal history in the form. We reply with what we need and whether we can reinstate your Amazon seller account.
Send the basics now. We reply within hours and tell you exactly what we need next. No long intake before we respond.
Performance Notification = the suspension or FBA notice from Seller Central. Paste the exact text.
Include:
- Performance Notification (exact text from Seller Central)
- Every appeal and POA you submitted
- Every rejection or request for more from Amazon
- Short timeline: what changed, what you tried