Amazon Order Defect Rate appeal support
Build your ODR appeal around the affected orders.
Selling privileges restricted because of Order Defect Rate? Or Shamosh reviews the defect report, Amazon’s message and your previous appeals, then prepares the supported response and manages agreed follow-ups.
Share your situation and Amazon’s latest message. Get a clear strategy and fee for the work.
5,600+Amazon seller accounts and ASINs reinstated since 2016
Account & ASINReinstatement and appeal support
US, UK, EU & beyondAmazon seller marketplaces
Your case, led by Or Shamosh
Experience behind the response.
I founded SellerAppeal after my own seller account suspension in 2016. Today I lead case assessment and appeal strategy, drawing on our experience across 5,600+ Amazon seller accounts and ASINs reinstated since 2016.
We review the record, explain what is missing and agree the work and fee before starting. You know who is responsible for the next step.
Tell us about your case
Start with Amazon’s message, the marketplace, the ODR defect report and a short timeline. Include relevant order evidence and previous appeal responses. We identify any further records needed before confirming the work and fee.
The initial case review is free. We may ask for essential missing records before recommending the approach and fee for the proposed work.
You can start with a summary and Amazon’s latest message. Send longer histories or supporting files to Office@SellerAppeal.com, using the same email address as your enquiry.
ODR is an order-level metric, not just negative feedback
For US seller-fulfilled orders, ODR measures the share of orders with one or more qualifying defects in a 60-day period. Amazon’s target is below 1%. Negative seller feedback, applicable A-to-z Guarantee claims and qualifying service chargebacks can contribute. Count each affected order once.
Check the actual defect report
Identify the affected orders and the component recorded against each. Product reviews, returns and damaged-item reports are not automatically qualifying ODR defects.
Review an incorrect defect
Use the available feedback, claim or chargeback review process and support the specific error with records. A dispute should explain why the entry is incorrect.
Address an established service failure
Investigate the order and fulfillment history. Document completed corrections and relevant controls where the facts support a corrective response.
Follow the restriction itself
The metric and the suspension response are related but separate. Use the deadline and submission instructions in your Performance Notification and Account Health.
What we investigate before preparing the appeal
The affected orders
Compare delivery records, buyer communications, feedback, claims and chargeback decisions with the reporting window.
The existing submissions
Check what was previously asserted and what Amazon rejected or asked for. Resolve unanswered points rather than rephrasing the same unsupported explanation.
The operating changes
For a confirmed problem, connect actual corrections to its cause. A Plan of Action is appropriate where the issue and response route call for one.
How we handle the case
Diagnose the recorded defects
Identify the affected orders, valid components and any supported dispute.
Prepare the evidence and response
Explain the established findings, relevant corrections and records Amazon needs to review.
Manage review and follow-ups
Submit through the available case process and address subsequent requests within the agreed scope.
Questions before you start
Is 1% allowed?
Amazon’s stated US ODR target is less than 1%. The threshold should not be described as “1% or less”.
Is there always a 17-day response window?
No universal 17-day deadline applies to every ODR case. Check the deadline and required action in your own Performance Notification and Account Health.
Will a lower ODR automatically reinstate the account?
Do not assume so. Follow the actual restriction and any requested appeal or corrective work, even if the reported metric later improves.
Experience behind your appeal
5,600+ Amazon seller accounts and ASINs reinstated since 2016.
Since 2016
Case assessment and appeal strategy
Find the right support
Account-level restrictions, individual ASIN removals and IP complaints can overlap. Choose the service that fits the current issue, or send the full case record if you are unsure.
Account reinstatement · Listing and ASIN reinstatement · IP and authenticity appeals
